Who We Are

The Garden Theatre is a destination theatre, an iconic place, with hometown charm and a sense of welcome that is unique to any other cultural destination in Central Florida. The atmosphere and programming provide a welcoming environment for all people by producing and promoting creative experiences that enrich, engage and entertain. Located just 15 minutes west of Orlando in downtown Winter Garden, the Garden Theatre is a historic, 299-seat state of the art atmospheric, professional performing arts venue positioned to be a national destination for visitors seeking an authentic old Florida experience with top quality culture.

Originally operating as a single-screen movie theatre from 1935-1963, the Garden Theatre was reborn in 2008 after a complete renovation to offer audiences entertainment focused within five main programming pillars – Plays, Concerts, Dance, Movies and Special Events. In addition to providing core arts education programs, each of the pillars weaves an element of education that infuses learning as a vital core value.

With an annual operating budget of over $1.5 million, annual attendance of greater than 67,000, and staff of 13, the Garden Theatre is strategically positioned for continued growth. Current goals in the Garden Theatre’s strategic plan include: becoming a regional professional theatre, creating an artist residency program, acquiring a build and storage facility as well as second venue, and expanding our education programs. The Garden Theatre is now accepting applications for the roles listed below to help us towards achieving these goals.

Marketing Director

Garden Theatre is seeking a full-time Marketing Director to lead the Marketing Department to provide strategic planning, program development and the implementation of creative marketing tactics to support all aspects of the business.

Responsibilities

  • Establish the marketing goals and strategies for multiple business pillars – live theatre, concerts, dance, movies, events and rentals
  • Develop an audience engagement approach in order to create an ongoing relationship with patrons
  • Oversee and ensure consistency in branding and messaging of the organization
  • Lead marketing staff and vendors to accomplish all goals
  • Recommend, track and manage annual marketing budget
  • Develop and produce marketing elements, including:
    • Event-specific marketing for live theatre, concerts, dance, and movie series
    • Season marketing
    • Institutional marketing programs
    • Direct mail, radio, television advertising
    • Online and social media advertising
    • Creative partnerships/grassroots efforts
    • Graphic design and video storytelling efforts
  • Oversee digital and social media initiatives across multiple channels
  • Maintain and analyze tracking reports for social media analytics, website analytics and media coverage

Required Qualifications

  • Bachelor Degree in Marketing, Communications or Business, and/or equivalent work experience
  • Minimum 5-8 years of marketing and communications experience
  • Strong relationship building skills
  • Excellent written, verbal and organizational skills
  • Proficient in Microsoft Office Suite

Preferred Qualifications

  • Background in nonprofit arts
  • Previous leadership experience
  • Knowledge of CRM systems (PatronManager) and email marketing systems (MailChimp)
  • Experience in graphic design and video editing (Adobe Photoshop, InDesign, Illustrator, Premiere Pro)

Application

Please submit cover letter and résumé by email to alauna@gardentheatre.org and include “Marketing Director Position” in the subject line.